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Gain an introduction to the main digital marketing channels and how to use them to build a strategy. Also, learn about search, social and display advertising and how to get started with advertising a business.

Please note: these Google Garage Workshops are being run in conjunction with AIM for the Black Country (part-funded by ERDF), with businesses not currently taking part in the programme also being eligible to attend.

Who is it for?

Small businesses or aspiring digital marketers.

What will I learn?

  • Learn about the main digital marketing channels and how they are used to help businesses.
  • Learn how to create and structure a practical digital marketing plan for a small business utilising the main digital marketing channels.
  • Learn about how to measure your plan for success.
  • The main formats of digital advertising including search, social and display.
  • How to develop an advertising plan for a channel and measure success.
  • A practical approach for how small businesses can use digital advertising.

Delivered in partnership with the Black Country Chamber of Commerce and the Black Country Growth Hub.