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Want to set Your Business apart from your Competitors on the market? Want to develop Your own Brand and build its Value? For business and marketing professionals looking at how to build their brand and how to protect the brand with trade marks. Relevant for all businesses from emerging to established brands who would benefit from expertise in marketing and intellectual property law.

This workshop will give you the basic principles of building your brand value from two perspectives: (1) the marketing expert advice on how to build a brand; and (2) the legal advice on how to protect your brand value through the registrable rights: trade marks. We will start with brief presentations from the experts in marketing and intellectual property law. These basic principles will further be illustrated on a case study from a current successful business, planning to rebrand in order to improve its brand visibility on the market. We will then continue with a practical application of these basic principles, focused on your business’ needs. Both experts in marketing and intellectual property law will work with the participants throughout the workshop.


08:30am – Registration and refreshments

09:00 – 10:30am – Workshop

10:30 – 11:00am – Q&A session

11:00am – close

Speaker: Dr Metka Potocnik, Lecturer in Law and Hajrija Dergic, Lecturer in Marketing – University of Wolverhampton