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The Business Innovation Workshops are run on three specific topics by leading academics from Aston University and Birmingham City University. The workshops are funded by the European Regional Development Fund and therefore free to the participating company. On completion of min 2 workshops delegates will receive a prestigious “Managing Innovation in Business” Certificate.

Marketing and Finance for Innovation

This workshop focuses on the importance of matching your marketing strategy with opportunities in order to maximise chances of success – a method of ‘connecting’ what the firm can do to successfully win new business. This workshop will also present the latest research on availability of business finance including traditional forms, innovation in funding including peer to peer and crowd funding, social lending, etc.

General Information

  • It is advised that companies attend each workshop just once.
  • All Business Innovation Workshops start 9:30am and finish at 5pm. Lunch and refreshments are provided.

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